Starting next week, Vancouver transit riders will be confronted with the following question: why do people love cats and dogs, but eat chickens, cows, and pigs? Mercy for Animals Canada will be placing three different poster-sized advertisements on the SkyTrain system as part of a cross-country campaign.
Ads asking commuters to “choose vegetarian” will also run on transit in Calgary, Winnipeg, Ottawa, Montréal, and Halifax, beginning on Monday (May 13). Locally, MFA Canada is collaborating with the Vancouver Humane Society, Earthsave Canada, and Liberation B.C. on the campaign.
These “Why love one but eat the other?” ads previously caused a stir in Toronto. On the MFA Canada blog, director of operations Stephane Perrais states:
This provocative ad campaign is designed to get people thinking about their food choices in relation to animal suffering. The ad series draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and then exposes the shocking cruelty that Canadian animals raised for food face on today’s factory farms.
MFA Canada is calling for donations so it can increase the number of ads that will run. The ads will direct people to ChooseVeg.ca, where they’ll find a vegetarian starter kit.