Vegetarian SkyTrain ads compare eating chickens to eating cats

Chicken ad

The chicken ad.

Starting next week, Vancouver transit riders will be confronted with the following question: why do people love cats and dogs, but eat chickens, cows, and pigs? Mercy for Animals Canada will be placing three different poster-sized advertisements on the SkyTrain system as part of a cross-country campaign.

Beef ad

The beef ad.

Ads asking commuters to “choose vegetarian” will also run on transit in Calgary, Winnipeg, Ottawa, Montréal, and Halifax, beginning on Monday (May 13). Locally, MFA Canada is collaborating with the Vancouver Humane Society, Earthsave Canada, and Liberation B.C. on the campaign.

Pork ad

The pork ad.

These “Why love one but eat the other?” ads previously caused a stir in Toronto. On the MFA Canada blog, director of operations Stephane Perrais states:

This provocative ad campaign is designed to get people thinking about their food choices in relation to animal suffering. The ad series draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and then exposes the shocking cruelty that Canadian animals raised for food face on today’s factory farms.

MFA Canada is calling for donations so it can increase the number of ads that will run. The ads will direct people to ChooseVeg.ca, where they’ll find a vegetarian starter kit.

9 thoughts on “Vegetarian SkyTrain ads compare eating chickens to eating cats

  1. How can you find the vegetarian in party? Don’t worry, they’ll tell you. Moronic ad campaign. I’m going to eat a couple of steaks in protest. Hell, I might even buy some veal and foie gras to finish up the meal with.

  2. I love these ads! They are so true! I wish more people would at least educate themselves on what they are eating, and the horrible way of how their “food” gets to their fork. Unfortunately, not everyone will be vegan/vegetarian, but at least make more of an effort to not purchase cruely raised and killed animals. Please dont be so ignorant and take the time to read and “digest” the info that is given in these ads.♡♥

  3. I’d gladly eat or keep either, granted from what I’ve heard dogs/cats aren’t anything special in terms of taste(Though I could probably ask my boyfriend’s mom if I wanted since she grew up in rural China, he said she’s probably had it). At best gamy taste, at worst like dry pork. A chicken would be a pretty cool pet, but I don’t think it would be comfortable in an urban environment. I’d also be concerned about it pecking/scratching everything if it were to be kept indoors. But unless I wanted to go to Asia, dog/cat meat isn’t exactly available, and I’m not about to go out of my way to eat something that probably wouldn’t taste all that great (ex: shark fin soup, it tastes like nothing. It a status thing, the texture is like jelly and the only flavor it has is whatever is in the soup. Not to mention all of the over fishing/using only a small percentage of the animal, but that’s a whole other issue).

    Canada’s regulations are quite good compared to most countries, as always there’s people who don’t follow up to code(but that’s with literally EVERYTHING), it still needs some improvement, but nothing that would take meat out of my dietary plan without any particular health concerns. I would/do definitely sign petitions and such to hopefully improve said conditions even more so.

    Obviously I limit my red meat(though since living with my boyfriend my entire meat intake has dropped quite a bit, to basically one full serving a week spread out, I want my chicken and curries once in a while damnit). I try to avoid things like bacon, keep cured meats to a ‘once in a while’ thing, severely limit ‘fatty dishes’ and fast food(which is typically pizza, kababs, donairs for me. Maybe a white spot burger/diner burger, but that’s rather rare)don’t eat any “processed” meats(i.e garbage meats that shouldn’t even be considered meat since they’re stuffed with preservatives, water, salt, sugars etc) unless I’m literally starving and the only thing available is a shitty sandwich at subway/gas station.

    Health wise I’m quite good although since my meat intake has dropped quite a bit (my protein has mainly come from unsalted almonds, cashews, almond butter, and eggs, sometimes fish), my weight has dropped by a few lbs(keep in mind, I am/was not a heavy woman at 5’7.5 and around 118-120(now I’m 116 on average)) but any of the weight I’ve dropped has been muscle so my fat% is actually higher.

    TL;DR I don’t give a shit if you’re a vegetarian, neither do most people. l love animals, but I also like eating them(as long as they are available, not endangered/at risk)although if Tuna counts, I have to bypass that one). To be honest, you might as well be vegans considering the havoc the fishing industries commit each year. It’s actually much worse than the farm/cattle industry. Especially in Canada.

    • I’d also add that any place you can get cat/dog probably has horrendous livestock treatment. Again, meat eating animals tend to not taste all that great and have a higher risk of parasites. Where here, I generally don’t have to be concerned about that unless I’m going out to eat. Though anything you eat from a restaurant has potential to carry a parasite or give you food poisoning if things aren’t regulated and maintained.

  4. Pingback: Veg Fest Vancouver 2013 to occupy three blocks on July 27 | Veg Coast

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