After introducing its ground-breaking vegan cheese shreds in 2009, it took Daiya Foods three years to come out with its delicious wedges. So who would have thought that, just one year later, Andre Kroecher and Greg Blake’s Vancouver-based company would launch three new product lines?
That’s exactly what Daiya did this week, just in time for the 2013 Natural Products Expo West in Anaheim, California.
The first announcement was the least surprising. With the success of its shreds and wedges, it was only a matter of time before Daiya debuted cheese slices. These will be sold in three flavours: cheddar, provolone, and Swiss (yay!).
Next, Daiya revealed that it’s diving into the cream cheese category. There’s plain, chive and onion, and strawberry style spreads. It’ll be interesting to see how these compare to Tofutti’s yummy Better Than Cream Cheese.
The third new product line is frozen pizzas, which will hopefully put the passable pies of Tofurkey (Turtle Island Foods) and Amy’s Kitchen to shame. The four kinds of pizza are Daiya Cheeze Lover’s, fire-roasted vegetable, Margherita, and mushroom and roasted garlic.
Like the rest of Daiya’s products, the slices, cream cheese spreads, and even the pizzas are free of gluten, soy, and nuts. As with the wedges, the slices are made with palm oil, a controversial ingredient. On its website, the company notes it sources the oil from Brazil rather than Malaysia and Indonesia.
Daiya’s new products are slated to hit select stores in Canada and the U.S. in late spring and arrive at more retailers over the summer. The company’s suggested retail price for the pizzas is $9.99, while the slices and cream cheese spreads are expected to sell for between $4.99 and $5.99.
As for what’s next from Daiya, do we dare hope for string cheese?